CRED is a financial technology platform that rewards users for paying their credit card bills on time, promoting responsible financial behaviour among consumers. Manage your credit cards better and improve your credit score.
Problem
Kunal Shah, founder of CRED figured out that credit card holders in India often lacked visibility into their spending and struggled to maximize the benefits and rewards from their credit cards.
CRED Solution
CRED launched an app that rewarded users for timely credit card bill payments with points that could be redeemed for exclusive offers and discounts from premium brands.
Initial Users & Marketing Hack:
CRED targeted affluent, high-credit-score individuals through an invite-only model, creating an aura of exclusivity. Their marketing hacks included partnerships with luxury brands and social media influencers, as well as offering unique experiences like exclusive events.
CRED Offerings
UPI payment: A registered user can send and receive UPI payments.
Credit card bill payment: CRED gives your reminders before your due date for credit card payment and rewards you each time you successfully make the payment.
CRED Garage: Manager your cars’ vitals either it is insurance or challans.
CRED Escapes: With Cred you can book your holidays packages.
CRED mint : It provides an exclusive peer to peer investment in partnership with Liquiloans designed to get you returns up to 9%
Website
Linkedin page
Founder's profiles
Kunal Shah, https://www.linkedin.com/in/kunalshah/