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Oct 52 min read

Bharatpe

Updated: Oct 12

BharatPe is a fintech company that provides payment solutions for small merchants, enabling them to accept digital payments and access credit facilities. Founded in 2018 by Ashneer Grover and Shashvat Nakrani. By 2021, the company reached a valuation of $2.9 billion, despite incurring losses of $702 million.




Problem

Small merchants in India had limited access to digital payment solutions and were excluded from the formal credit system.


Bharatpe Solution

BharatPe developed a QR code-based payment solution that allowed small merchants to accept UPI payments without incurring transaction fees. It later expanded into lending, offering merchants short-term loans.


Initial Users & Marketing Hack

BharatPe initially targeted small shop owners and kirana stores, offering free UPI payment services. They gained traction by deploying sales teams to set up QR codes in shops and providing cashbacks to merchants on successful transactions.


Bharatpe Offerings

  • BharatPe UPI: BharatPe provides a unified payments interface (UPI) solution, enabling seamless digital payments for merchants and businesses through their QR code system.

  • BharatPe Bill Payments: BharatPe allows users to easily pay utility bills such as electricity, water, and gas directly through the BharatPe app, simplifying bill management.

  • BharatPe Commerce: BharatPe's commerce platform supports merchants in expanding their online presence by offering integrated payment solutions and online storefront features.

  • Personal Loan: BharatPe offers personal loans to individuals with flexible repayment options and competitive interest rates, tailored for small businesses and merchants.

  • Zillion: BharatPe's Zillion is a customer rewards and loyalty program designed to incentivise users by offering points and rewards for using BharatPe services.

  • BharatPe Business: BharatPe provides an ecosystem for businesses, offering QR codes for digital payments, audio-based transaction confirmation with speakers, and lending options to support business growth.


Website


Linkedin Page


Founder's profiles


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