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Oct 52 min read

Billdesk

Updated: Oct 12

Billdesk is a fintech company founded in 2000 by M.N. Srinivasu, Ajay Kaushal, and Karthik Ganapathy. By 2018, the company reached a valuation of $2 billion. BillDesk is a digital payment and digital commerce provider. BillDesk technology and integrated solutions are making digital payments easy and accessible to merchants, financial institutions and governments. With over 100 Mn API calls per day and 3 Bn payments aggregating over USD 90 Bn, BillDesk platform stands ahead with robustness and service dependability.





Problem

Payment processing for utility bills and services was highly fragmented, with users needing to navigate multiple platforms to pay their bills.


Billdesk Solution

BillDesk developed a consolidated payment platform where users could pay multiple types of bills (utilities, telecom, insurance, etc.) in one place, simplifying the payment process.


Initial Users & Marketing Hack

BillDesk targeted consumers frustrated by the fragmented payment process and partnered with banks, utility companies, and telecoms to integrate its solution. Marketing focused on the convenience of paying all bills in one platform, and the company grew rapidly through corporate tie-ups and bank promotions.


Billdesk Offerings

  • Payment Aggregator Solutions: BillDesk Aggregator Solutions - Supports 150+ payment methods for accepting payments on your website or app.Payment Acceptance platform crafted for tomorrow with unified APIs, to integrate across payment methods and content platforms.

  • Biller Network Solutions: BillDesk Biller Network Solutions - Full-stack platform for Billers, Agents and Bharat Bill Payment Operating Units (BBPOUs). BillDesk is a leading BBPOU in the Bharat Bill Payment System (BBPS).

  • Recurring Payment Solutions: BillDesk Recurring Solutions - Enable your customers to set up recurring payments using Cards, eNACH or UPI AutoPay and access all bank accounts in India. One API stack for all modes of recurring collections.


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