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Oct 62 min read

Blinkit

Updated: Oct 11

Blinkit previously known as Grofers, is a B2C e-commerce platform focusing on groceries. Founded in 2013 by Albinder Dhindsa and Saurabh Kumar. Blinkit (A Zomato Company) is a grocery and e-commerce platform which works on instant delivery model in India with over 10 million Indians shopping on Blinkit, for everything from grocery staples and vegetables to emergency supplies and electronics, and much more. Zomato acquired Blinkit in 2022 in an all-stock deal worth $569 million. 





Problem

Consumers in urban areas faced inefficiencies in procuring everyday grocery items, with high reliance on traditional stores that were often inconvenient and lacked online availability.


Blinkit Solution

Blinkit (formerly Grofers) built a hyperlocal delivery platform that allowed users to order groceries and daily essentials from local stores through an app, with deliveries promised within 10-15 minutes.


Initial Users & Marketing Hack

Blinkit targeted busy urban consumers looking for convenience and time-saving solutions. Their marketing hack involved offering substantial discounts on the first few orders and emphasising quick delivery. They grew by forming partnerships with local stores and using app-based promotions to attract initial users, especially in metro cities.


Blinkit Offerings

  • Grocery Delivery: Instant delivery of fresh produce, dairy, snacks, beverages, and other daily essentials, ensuring convenience and speed for customers.

  • Electronics (Apple Phones): A selection of electronic gadgets, including Apple products such as iPhones and accessories, delivered quickly.

  • Printing Services: On-demand printing of documents, photos, and other materials, with the convenience of doorstep delivery.

  • Jewellery: Offers a range of affordable and fashionable jewellery options, delivered with Blinkit’s signature speed.

  • Personal Care and Household Items: Quick access to personal care products, cleaning supplies, and other household essentials.

  • Packaged Food and Snacks: A variety of packaged snacks, ready-to-eat meals, and beverages available for rapid delivery.


Website


Linkedin page


Founder’s profiles

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