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Oct 62 min read

Cars24

Updated: Oct 11

Cars24 is a B2C marketplace specializing in automotive sales, established in 2015 by Vikram Chopra, Mehul Agrawal, Gajendra Jangid, and Ruchit Agarwal. Cars24 started in year 2015. It started with an idea of marketplace for selling and buying of second-hand cars in India. Today they expanded in other countries including Australia and UAE. They also launched offer services like financial aid services while buying a car. The company reached a valuation of $3.3 billion in 2020. 





Problem

The used car market in India was fragmented and lacked transparency, leading to difficulties for both buyers and sellers in terms of pricing and trust.


Cars24 Solution

Cars24 developed a platform that offered a transparent and efficient way to buy and sell used cars. They provided instant valuations, a streamlined selling process, and a network of trusted buyers and sellers.


Initial Users & Marketing Hack

Cars24 focused on car owners and buyers looking for a reliable way to transact in the used car market. They leveraged online marketing, including targeted ads and influencer partnerships, to reach their audience. Cars24’s marketing hack included offering instant quotes and quick turnaround times, which helped them build credibility and attract initial users quickly.


Cars24 Offerings

  • Marketplace for Buying and Selling Cars: Provides a user-friendly platform where customers can easily buy or sell pre-owned cars, ensuring transparency and efficiency in the process.

  • Financing for Car Buyers: Offers financing options to potential buyers, making it easier for them to purchase their desired vehicles with flexible payment plans.

  • Lead Generation for Dealers: Generates quality leads for dealers looking to sell new cars, enhancing their sales opportunities and expanding their customer base.

  • Partnerships with Dealers: Collaborates with dealers to facilitate the sale of old cars, ensuring a wider reach and better market access for both parties.

  • Orbit Car Management System: Features a comprehensive car management system that provides real-time car valuations, a dashboard for tracking PUC (Pollution Under Control), online payment of challans, insurance management, and more.

  • Driver Hiring Pilot Program: Allows car owners to hire drivers for various journeys, including round trips, one-way trips, and out-of-town travels, providing convenience and flexibility.

  • Fourdoor Platform: Offers services such as scheduled maintenance, AC service and repair, car inspections, brake maintenance, and car cleaning, catering to the comprehensive needs of car owners.

  • Fuel Price Comparison: Enables users to check fuel prices across different states, helping them make informed decisions about refueling.

  • Car Scrapping Services: Provides services for scrapping old vehicles, ensuring responsible disposal and environmental compliance.

  • Personal Loan Options: Offers personal loans to customers, assisting them in financing their car purchases or related expenses.


Website


Linkedin page


Founder’s profiles

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