CoinDCX is a cryptocurrency exchange CoinDCX, a fintech company founded in 2018 by Neeraj Khandelwal and Sumit Gupta. By 2021, the company reached a valuation of $2.15 billion, with reported losses of $5.1 million. Focused on B2C services, that offers a wide range of cryptocurrencies for trading, providing users with a secure platform to invest in digital assets with 500+ crypto assets and 1.5 crore + registered users.
Problem
Indian crypto traders faced challenges with complicated platforms, slow transactions, and lack of regulatory guidance.
CoinDCX Solution
CoinDCX offered an easy-to-use cryptocurrency exchange platform, integrating multiple crypto exchanges to provide users with seamless trading experiences.
Initial Users & Marketing Hack
CoinDCX initially targeted crypto enthusiasts and traders by offering low transaction fees and rewards for early signups. Their marketing strategy included collaborations with crypto influencers and educational campaigns about the benefits of cryptocurrency.
CoinDCX Offerings
CoingDCX Prime: Crypto investment for institutional investors, HNIs, & family offices that provides you personalised investment solution at minimal fees.
CoinDCX Enterprise : Enterprise can trade/invest in Spot as well as the Futures market with an option to take position with Margin money.
Website
Linkedin Page
Founder's profiles
Neeraj Khandelwal, https://www.linkedin.com/in/neerajkhandelwal/
Sumit Gupta, https://www.linkedin.com/in/sumitgupta/