CoinSwitch Kuber is a cryptocurrency exchange platform that enables users to buy, sell, and trade various cryptocurrencies in India, promoting easy access to digital assets. CoinSwitch is India's largest crypto platform with 2 Crore+ registered users.
CoinSwitch, a fintech company operating in the cryptocurrency exchange space, was founded in 2017 by Ashish Singhal, Govind Soni, and Vimal Sagar Tiwari. By 2021, the company reached a valuation of $1.9 billion. Focused on serving B2C customers, CoinSwitch remains a private company.
Problem
Retail investors in India had limited access to cryptocurrency trading platforms that offered simple interfaces and compliance with local regulations.
Coinswitch Kuber Solution
CoinSwitch Kuber launched a user-friendly crypto trading platform specifically for Indian users, with a focus on accessibility, local currency transactions, and compliance.
Initial Users & Marketing Hack
CoinSwitch targeted young, tech-savvy individuals in India with aggressive digital marketing campaigns and influencer partnerships, offering free credits and simplified onboarding to attract first-time crypto traders .
Coinswitch Kuber Offerings
Coinswitch PRO: A user-friendly interface for trading multiple cryptocurrencies
Systematic Investment Plan: With coinswitch you can invest monthly basis through SIPs
Crypto Future trading: Trade future contracts
API Trading: automated crypto grading with APIs
Website
Linkedin Page
Founder's profiles
Ashish Singhal, https://www.linkedin.com/in/ashishsinghal/
Govind Soni, https://www.linkedin.com/in/govindsoni/
Vimal Sagar Tiwari, https://www.linkedin.com/in/vimaltiwari/