CommerceIQ is a B2B e-commerce management platform founded in 2012 by Guru Hariharan. The company reached a valuation of $1 billion in 2022 and remains privately held. CommerceIQ is an e-commerce intelligence platform that uses AI and data analytics to help brands optimize their online Amazon, Walmart etc. sales and improve market share.
Problem
E-commerce brands struggled to manage their sales performance across platforms like Amazon due to the complexity of monitoring inventory, pricing, promotions, and advertising.
CommerceIQ Solution
CommerceIQ developed an AI-powered platform that helped brands optimize their e-commerce performance by automating decisions related to pricing, advertising, and inventory management across platforms.
Initial Users & Marketing Hack
CommerceIQ targeted e-commerce brands and sellers looking to optimize their presence on Amazon. The company scaled by offering tools that demonstrated clear ROI for sellers, helping them increase their revenue and reduce operational complexity. They used content marketing, including webinars and case studies, to showcase the platform’s success.
CommerceIQ Offerings
Digital shelf analytics: Maximize your sales with optimized content for the digital shelf, compelling brand messaging and verified compliance.
E-commerce sales management: Automated tools that help to eliminate revenue leakage, OOS and prevent third party (3P) sellers from diluting your brand’s equity.
Retail media management: Compare reviews and act quickly to improve your customer experience. A full-funnel solution that drives advertising outcomes.
Profit recovery automation: Channels of revenue recovery that flow directly into your profits by automating 100% of shortages.
Market share: ML-based estimation for daily sales data to correlate with daily best seller rank, reviews count, and share of voice (SOV).
Website
Linkedin Page
Founder's profiles
Guru Hariharan, https://www.linkedin.com/in/guruhariharan/