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Oct 72 min read

Cult fit

Updated: Oct 11

Cult fit is a B2C health tech platform offering various wellness services. Cult fit is a leading health and fitness platform that integrates physical and mental well-being through a variety of services. With a focus on holistic health, Cult fit offers online and offline fitness classes, wellness consultations, sportswear, and personalized plans, aiming to transform fitness into a lifestyle for its users. Founded in 2016 by Mukesh Bansal and Ankit Nagori, the company achieved a valuation of $1.5 billion in 2021. 





Problem

Consumers faced challenges in accessing quality fitness and wellness services, often dealing with inconsistent quality and lack of personalized options.


Cult fit Solution

Cult fit developed a fitness platform offering a range of services, including workout classes, nutrition guidance, and wellness programs. They focused on providing a holistic approach to fitness and well-being.


Initial Users & Marketing Hack

Cult fit targeted fitness enthusiasts and individuals looking for structured wellness programs. They grew by leveraging digital marketing, including social media ads and influencer partnerships. Their marketing hack involved offering free trial classes and building a strong community around their brand.


Cult fit Offerings

  • Cult Fitness: Provides online and offline group workout classes, including strength training, yoga, boxing, and more, with certified trainers.

  • Cult Play: Offers access to a library of on-demand workout videos and live sessions, enabling users to exercise from the comfort of their homes.

  • Cult Sportswear: Delivers high-quality activewear, designed for comfort and performance, catering to various fitness activities.

  • Cult Online: A digital fitness solution offering live and on-demand classes, personalized workout plans, and expert guidance to support at-home fitness.

  • Nutrition Expert Consultation: Weekly 1-on-1 consultations with certified nutritionists who offer personalized diet plans for optimal health and fitness.

  • Fitness Expert Guidance: Provides individualized workout plans through fitness experts, tailored to help achieve specific fitness goals.

  • Mindset Expert Support: Helps users cultivate consistency, manage stress, and stay motivated for long-term weight loss and overall well-being.


Website


Linkedin page


Founder’s profiles

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