DailyHunt is a B2C media and entertainment platform founded in 2007 by Virendra Gupta and Umang Bedi. DailyHunt is a leading news and content aggregation platform in India, offering a personalized experience for users to access news, entertainment, and local content in their preferred languages. With a focus on regional language content. The company achieved a valuation of $5 billion in 2020.
Problem
Dailyhunt addresses the problem of limited access to diverse, localized content for millions of Indian users who prefer consuming news, videos, and stories in their regional languages. With the majority of online content often focused on English or Hindi, many regional language speakers find it challenging to access high-quality digital content that caters to their linguistic and cultural preferences.
DailyHunt Solution
Dailyhunt provides a content platform that aggregates news, videos, and articles in over 14 Indian languages, ensuring users from different regions have access to personalized, relevant, and vernacular content. By partnering with local publishers and creators, Dailyhunt delivers a wide array of content ranging from news to entertainment, empowering users to stay informed and entertained in their preferred language. This approach bridges the gap for regional language speakers, making digital content accessible and inclusive across India's diverse linguistic landscape.
Initial Users & Marketing Hack
DailyHunt targeted regional language readers and news consumers. They grew by offering personalized news recommendations and leveraging partnerships with local content creators. Their marketing hack included running regional language campaigns and using push notifications to keep users engaged.
DailyHunt Offerings
Personalized News Feed: Users receive a customized news feed based on their interests and reading habits, ensuring they see the most relevant content.
Regional Language Content: DailyHunt provides news and articles in multiple regional languages, making it accessible to a diverse audience across India.
Multimedia Content: The platform includes a variety of content formats, such as articles, videos, and images, catering to different user preferences.
Local News Updates: Users can stay updated on local news and events happening in their area, helping them connect with their communities.
Website
Linkedin page
Founder’s profiles
Virendra Gupta, https://www.linkedin.com/in/virendragupta/
Umang Bedi, https://www.linkedin.com/in/umangbedi/