Droom is a B2C marketplace focused on automotive sales, founded in 2014 by Sandeep Aggarwal. Droom is an innovative online marketplace in India that specializes in buying and selling not just cars but also bikes and scooters. Founded with the vision of transforming the automotive retail experience, Droom leverages technology to simplify transactions, enhance transparency, and offer a wide range of vehicles to customers across the country. The company achieved a valuation of $1.2 billion in 2021.
Problem
Consumers in India faced challenges in buying and selling used automobiles, with issues such as lack of transparency, inconsistent pricing, and unreliable condition reports.
Droom Solution
Droom created an online marketplace specifically for automobiles, offering a range of services including detailed inspection reports, verified pricing, and a streamlined buying and selling process for both new and used vehicles.
Initial Users & Marketing Hack
Droom’s initial users were automobile buyers and sellers seeking a more transparent and reliable platform. They employed digital marketing tactics such as targeted online ads and partnerships with automotive influencers. Droom’s marketing hack included offering comprehensive inspection reports and certifications to build trust with users, and leveraging promotions and discounts to attract early adopters.
Droom Offerings
Marketplace for Vehicles: Provides a comprehensive platform for buying and selling not only cars but also two-wheelers like bikes and scooters, catering to a diverse range of customers.
Lead Generation for Dealers: Generates quality leads for dealers, helping them connect with potential buyers for new and used vehicles, thus boosting their sales opportunities.
Financing Options: Offers financing solutions for buyers, making it easier for them to purchase their desired vehicles with competitive interest rates and flexible payment plans.
Insurance Services: Provides insurance options for vehicles, ensuring customers can easily protect their investments with suitable coverage.
Droom's Authenticity Check: Implements a rigorous authenticity check process to verify the quality and condition of vehicles, enhancing buyer confidence and satisfaction.
Comprehensive Vehicle Valuation: Offers instant vehicle valuation tools to help sellers understand the market worth of their cars or bikes, promoting fair transactions.
Delivery and Pickup Services: Facilitates delivery and pickup of vehicles, enhancing convenience for both buyers and sellers.
Website
Linkedin page
Founder’s profiles
Sandeep Aggarwal, https://www.linkedin.com/in/sandeep-aggarwal-2459b64/