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Oct 51 min read

ElasticRun

Updated: Oct 12

ElasticRun is a B2B eCommerce platform for rural India, opening up newer possibilities for brands to make their products available to rural consumers. ElasticRun extends the reach of the brand's direct distribution networks to deep rural markets. It enables access to a set of net new stores and customers for the brands, which were not accessible through the traditional distribution networks.

In 2022, the company achieved unicorn status with a valuation of $1.5 billion. Operating in the B2B space.



Problem

Small businesses in rural areas struggled with distribution inefficiencies, facing challenges in accessing fast-moving consumer goods (FMCG) products at competitive prices.


ElasticRun Solution

ElasticRun developed a platform connecting rural kirana (small grocery) stores with manufacturers, enabling last-mile delivery of FMCG goods.


Initial Users & Marketing Hack

Kirana stores and small retailers were the first users, attracted by the ease of ordering and efficient delivery. ElasticRun scaled through partnerships with FMCG companies and word-of-mouth in rural areas.


ElasticRun Offerings

  • Ecommerce platform: Provide largest rural B2B e-commerce platform across India with the network of 150+stores and 100k+ stores

  • Logistics Partner: It is the provider of largest logistics partner  looks at end to end delivery.

  • Additional services: They offer technology stack, finance platform and advertising platform as additional services to their partners.


Website


Linkedin Page


Founder's profiles


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