Fractal is a SaaS company focused on analytics, founded in 2000 by Srikanth Velamakanni and Pranay Agrawal. Fractal is an analytics and AI company that helps businesses leverage data to enhance decision-making and improve operational efficiency through advanced analytics. As of 2022, it has achieved a valuation of $1 billion and entered in unicorn club.
Problem
Large enterprises lacked advanced analytics capabilities to derive actionable insights from vast datasets, leading to missed opportunities in decision-making.
Fractal Solution
Fractal Analytics provided AI and advanced analytics solutions to help enterprises leverage data for better decision-making across various verticals, including marketing, finance, and supply chain.
Initial Users & Marketing Hack
Fractal targeted Fortune 500 companies and large enterprises, offering custom AI-driven analytics solutions. It grew through strategic partnerships with global consultancies and its reputation for delivering measurable outcomes, using thought leadership in AI and analytics to position itself as an industry expert.
Fractal Offerings
AI Solutions: Custom AI and machine learning models tailored for business needs.
Data Analytics Services: Offers data analysis to derive actionable insights for strategic planning.
Website
Linkedin Page
Founder's profiles
Srikanth Velamakanni, https://www.linkedin.com/in/srikanthvelamakanni/
Pranay Agrawal, https://www.linkedin.com/in/pranayagrawal/