Groww is an investment platform and India’s India’s No.1 Stock Broker based on active clients user data as per NSE as on 30 June 2024, and is the largest distributor of Mutual Funds SIPs. It was founded in 2017 by Lalit Keshre, Harsh Jain, Ishan Bansal, and Neeraj Singh.
Problem
The process of investing in mutual funds and stocks in India was complex, intimidating, and inaccessible to first-time retail investors.
Groww Solution
Groww launched a user-friendly app that simplified the process of investing in mutual funds, stocks, and other financial products. The platform focused on ease of use and transparency, with minimal fees.
Initial Users & Marketing Hack
Groww targeted young professionals and millennials unfamiliar with investing. It attracted users through referral programs, educational blogs, and YouTube content explaining financial concepts. The simplicity of its UI/UX became its key marketing hook.
Groww Offerings
Mutual Fund Investments: Easy access to invest in a variety of mutual funds through a user-friendly interface.
Stock Trading: Tools for seamless trading of stocks with insights and analysis.
Lending Options: Provides personal loans and credit facilities to users for various financial needs.
UPI Payments: Facilitates UPI transactions, allowing users to make instant payments directly from the platform.
Educational Content: Offers financial literacy resources to help users make informed investment decisions.
Website
Linkedin Page
Founder's profiles
Lalit Keshre, https://www.linkedin.com/in/lalitkeshre/
Harsh Jain, https://www.linkedin.com/in/harshjain/
Ishan Bansal, https://www.linkedin.com/in/ishanbansal/
Neeraj Singh, https://www.linkedin.com/in/neerajsingh/