Gupshup enables better customer engagement through conversational messaging. They are the leading conversational messaging platform, powering over 6 billion messages per month. Our carrier-grade platform provides a single messaging API for 30+ channels, a rich conversational experience-building tool kit for any use case and a network of emerging market partnerships across messaging channels, device manufacturers, ISVs and operators.
Problem
Businesses lacked a simple and scalable way to communicate with customers across multiple messaging platforms, leading to fragmented communication and reduced engagement.
Gupshup Solution
Gupshup provided an API platform that enabled businesses to send messages across SMS, WhatsApp, and other messaging platforms, making customer engagement seamless and scalable.
Initial Users & Marketing Hack
Gupshup initially targeted businesses that relied on high-volume messaging, such as banks, e-commerce companies, and travel agencies. Their early growth came from integrating with businesses that required SMS solutions. Gupshup leveraged partnerships with telecom providers and scaled through a combination of word-of-mouth, direct sales, and a developer-friendly API that attracted tech teams.
Gupshup Offerings
Conversational-marketing : Identify, segment and market with the right message, to the right person, at the right time. Focus on customers that are more likely to connect, engage, and transact.
conversational-commerce: Generate more leads, qualify them, drive discovery, share catalogues, enable shopping, collect payments, upsell or cross-sell and grow revenue
conversational-support: Reduce customer tickets by resolving most queries with AI-powered chatbots and voice bots. Route other queries to live agents across web, messaging, and voice
Enterprise security: Reduce customer tickets by resolving most queries with AI-powered chatbots and voice bots. Route other queries to live agents across web, messaging, and voice
Gupshup personalise: Tailor marketing campaigns and conversations based on customer history and real time actions
Advertise : All-in-one tool to manage and scale click-to-chat ads
Gupshup AI : Domain-specific models built for business conversations
Website
Linkedin Page
Founder's profiles
Beerud Sheth, https://www.linkedin.com/in/beerudsheth/