Incred is a financial services platform founded in 2016 by Bhupinder Singh. The company became a unicorn in 2021 by offering a range of lending products to individuals and businesses. InCred is a new-age financial services group that leverages technology & data-science to make lending quick & easy. InCred is credit for Incredible India. They use technology & data-science to make lending quick, simple & hassle-free. They believe traditional ways of lending can exclude those most in need because of outdated, rigid & often inefficient processes.At InCred, they have simplified the lending process with a sharp focus on serving our borrowers’ unique needs & circumstances.
Problem
Access to easy, affordable loans for underserved segments was a challenge in India.
Solution
Incred uses technology and data analytics to provide tailor-made loans, ranging from personal loans, education loans, to business loans.
Initial Users & Marketing Hack
Incred targeted students and small business owners initially through educational partnerships and SME networks, using digital marketing to reach a broad audience.
Current Offerings
Personal Loans: At InCred, we understand that “life happens” & that our bank accounts are often unprepared for unexpected financial needs. From medical emergencies to happy events like weddings, InCred’s consumer business focuses on providing unsecured personal loans that are both convenient to process as well as fairly priced.
Education Loans: InCred aims to support the India growth story & to aid current & future generations of Indians embark on their personal nation-building journeys - by removing the biggest hurdle our students face when dreaming of higher education - financing.
SME Business Loans: InCred believes in India’s potential to emerge as the fastest growing economy in the world. With over 50 Million SMEs in India & their numbers growing every day,India’s growth will be driven by these businesses. However, some of the biggest hurdles in the growth and expansion of these SMEs are financing & inadequate access to credit. InCred aims to help such businesses overcome these obstacles by providing working capital, growth capital & tailor-made financing solutions.
Digital MSME Loans: A loan offering that is exclusively designed for businesses that are selling goods/services online, InCred provides quick & seamless business loans without collateral. We believe in enabling small businesses & start-ups to unlock their true potential & hence have partnered with industry leaders like Amazon to provide credit with ease.
Website
LinkedIn page
Founder’s profile
Bhupinder Singh: https://www.linkedin.com/in/bhupinder-singh-incred/