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Oct 62 min read

Infra Market

Updated: Oct 11

Infra Market is a B2B e-commerce platform focusing on construction material, founded in 2016 by Souvik Sengupta and Aaditya Sharda. 

Infra Market is an innovative online marketplace that caters to the construction industry in India. By leveraging technology, Infra Market streamlines the procurement of construction materials, making it easier for contractors and builders to access high-quality products at competitive prices. The platform is designed to improve efficiency, transparency, and convenience in the construction supply chain. The company achieved a valuation of $2.5 billion in 2021. 





Problem

The construction industry in India faced inefficiencies related to procurement and distribution of building materials, often struggling with inconsistent quality and supply chain issues.


Infra Market Solution

Infra Market developed a B2B marketplace for construction materials, connecting manufacturers with builders and contractors. They offered a streamlined procurement process, quality assurance, and efficient delivery services.


Initial Users & Marketing Hack

Infra Market targeted construction companies and contractors seeking reliable material supply. They grew by leveraging digital marketing, including targeted ads and industry-specific content, to reach their audience. Their marketing hack included offering bulk discounts and flexible procurement solutions, which helped attract initial users.


Infra Market Offerings

  • Ready Mix Concrete: Provides high-quality ready mix concrete tailored to meet specific project requirements, ensuring consistency and reliability in construction.

  • Steel: Offers a wide range of steel products, including bars and rods, that meet industry standards for strength and durability, essential for structural integrity.

  • Aggregates: Supplies various types of aggregates, such as sand and gravel, which are crucial for concrete production and other construction applications.

  • AAC Blocks: Delivers Autoclaved Aerated Concrete (AAC) blocks, known for their lightweight and thermal insulation properties, enhancing energy efficiency in buildings.

  • Construction Chemicals: Offers a variety of construction chemicals, including adhesives, sealants, and waterproofing solutions, to improve building performance and longevity.

  • Wood: Provides a selection of high-quality wood products suitable for various construction and interior applications, ensuring aesthetic appeal and structural strength.

  • Pipes & Fittings: Supplies an extensive range of pipes and fittings for plumbing and drainage systems, ensuring reliable performance in residential and commercial projects.

  • Recycled Metals: Offers recycled metal products, promoting sustainability in construction by reducing waste and utilizing eco-friendly materials.


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