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Oct 52 min read

Inmobi

Updated: Oct 11

InMobi is a global leader in mobile advertising and marketing solutions, enabling brands to engage with consumers through personalized, data-driven ad experiences. With its focus on leveraging AI and machine learning, InMobi delivers highly targeted campaigns across mobile platforms.





Problem

Mobile app developers and advertisers faced challenges in monetizing apps and reaching the right audience through targeted mobile ads.


Inmobi Solution

InMobi developed a mobile advertising platform that used data-driven targeting and AI to help app developers and advertisers deliver personalized ads to the right users, improving both engagement and monetization.


Initial Users & Marketing Hack

InMobi’s initial users were app developers looking to monetize their apps and brands aiming to advertise on mobile platforms. The company grew through partnerships with app developers and offering an attractive revenue share model. InMobi’s marketing hack involved expanding internationally early on and forming strategic alliances with global telecom and device manufacturers to boost its ad reach.


Inmobi Offerings

  • Mobile Advertising: Provides mobile-first advertising solutions, including video, display, and native ads, to reach audiences across mobile apps and websites.

  • Audience Targeting: Uses advanced data analytics and AI to offer precise audience segmentation and targeting based on user behavior and preferences.

  • In-App Monetization: Helps app developers maximize revenue by offering a comprehensive platform for in-app advertising and monetization.

  • Programmatic Advertising: Delivers real-time, automated ad buying across mobile channels, ensuring optimized ad spend and performance.

  • Content & Commerce Solutions: Integrates personalized content and commerce experiences directly within mobile ads for deeper consumer engagement.

  • Data & Analytics: Offers actionable insights on campaign performance, user behavior, and engagement metrics to drive better marketing decisions.


Website


Linkedin Page


Founder's profile


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