LEAD is a B2C edtech platform that focuses on education technology, founded in 2012 by Smita Deorah and Sumeet Mehta. LEAD Group is India's largest and fastest-growing School Edtech company, dedicated to transforming schools through innovative, technology-driven solutions. It revolutionising the learning experience for students and enhancing teaching effectiveness in more than 8000+ schools across India. The company reached a valuation of $1.1 billion in 2022.
Problem
LEAD School addresses the problem of inadequate access to quality education in many affordable private schools across India, where outdated teaching methods, lack of resources, and inconsistent learning outcomes prevent students from receiving a comprehensive and effective education. Many schools in underserved areas struggle to deliver standardized education that equips students with the skills needed for future success.
Lead Solution
LEAD School provides a technology-driven, integrated academic system that empowers schools with high-quality curriculum, teacher training, and digital tools to deliver standardized and engaging learning experiences. By offering interactive content, assessments, and real-time performance tracking, LEAD School helps improve both teaching and learning outcomes. The platform ensures that even schools in underserved areas can provide students with a modern, well-rounded education, bridging the gap between urban and rural education quality.
Initial Users & Marketing Hack
LEAD partnered with budget schools to provide affordable solutions, using word-of-mouth and direct marketing to build their initial user base.
Lead Offerings
Lead: Proprietary system to improve English and build confidence of your students.
Pinnacle+ : NCF2023 aligned system to reach new heights of academic excellence.
Propel: Upgrade your school from traditional textbooks to multi-modal learning.
Pinnacle: The best blended curriculum-only solution for all subjects.
Website
Linkedin page
Founder’s profiles
Smita Deorah, https://www.linkedin.com/in/smitadeorah/
Sumeet Mehta, https://www.linkedin.com/in/sumeet-mehta-817522/