Lenskart is a B2C e-commerce platform specializing in eyewear. Lenskart is a leading eyewear brand in India, offering a wide range of stylish and affordable eyeglasses, sunglasses, and contact lenses. With a mission to provide quality eyewear and exceptional customer service, Lenskart has transformed the way consumers shop for vision-related products. Founded in 2010 by Peyush Bansal, the company achieved a valuation of $4.5 billion in 2019.
Problem
Consumers in India faced challenges in finding affordable, high-quality eyewear, with offline retail stores offering limited options and high prices.
Lenskart Solution
Lenskart built an online platform that allowed users to buy affordable prescription glasses, sunglasses, and contact lenses, with the convenience of home delivery and an innovative try-before-you-buy option through home trials.
Initial Users & Marketing Hack
Lenskart’s initial users were urban, tech-savvy individuals looking for affordable eyewear. They grew through digital marketing, including aggressive SEO, Google ads, and influencer campaigns. Lenskart’s marketing hack involved introducing home eye check-ups and home trials, which created a unique customer experience that led to word-of-mouth growth.
Lenskart Offerings
Wide Product Range: Provides an extensive selection of eyewear, including prescription glasses, sunglasses, and contact lenses from various local and international brands.
Customizable Eyewear: Allows customers to customize their glasses by choosing frames, lenses, and coatings, ensuring a personalized fit and style.
Eye Checkup Services: Offers free eye checkup services conducted by certified optometrists, making it convenient for customers to get their vision tested.
Virtual Try-On Technology: Utilises advanced augmented reality (AR) technology that enables customers to virtually try on eyewear using their smartphones or computers.
Multiple Retail Outlets: Operates numerous physical stores across India, providing customers with the opportunity to try on products before making a purchase.
Website
Linkedin page
Founder’s profiles
Peyush Bansal, https://www.linkedin.com/in/peyush-bansal-84a1572/