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Oct 52 min read

Mindtickle

Updated: Oct 11

Mindtickle helps businesses grow revenue and retain customers by improving performance in sales and customer support teams. Our award-winning Revenue Enablement Platform combines on-the-job learning with customer engagement activities. This unified approach helps managers and enablement teams to capture data on rep behaviors, benchmark them with ideal rep profiles, and improve their performance with personalized training and coaching. It founded in 2011 by Krishna Depura, Mohit Garg, Nishant Mungali, and Anshul Khurana. As of 2021, it has achieved a valuation of $1.2 billion.





Problem

Sales teams often lacked the proper training and resources to perform effectively, leading to inconsistent sales performance and missed revenue targets.


Mindtickle Solution

MindTickle developed a sales enablement and readiness platform that provided continuous learning, onboarding, and performance management for sales teams through gamification and micro-learning.


Initial Users & Marketing Hack

MindTickle targeted enterprises with large sales teams, offering them tools to train and assess their employees. Their growth was driven by word-of-mouth, successful case studies from early customers, and partnerships with global sales organizations. They also used performance metrics to showcase ROI improvements for clients.


Mindtickle Offerings

  • Personalized Sales Enablement: Scale personalized enablement by dynamically adapting to each seller’s strengths and weaknesses.

  • AI-Powered Sales Practice: Practice in a risk-free environment with AI-driven role-plays, allowing sellers to refine their pitch and messaging before real-world interactions.

  • Collaborative Selling for Deal Acceleration: Engage buyers and accelerate deal closures through collaborative selling that aligns stakeholders and moves deals forward.

  • Content Management for Sales Success: Centrally manage and track sales content with just-in-time access, ensuring reps share the right collateral to close deals.

  • Proving Sales Enablement ROI: Demonstrate the impact of sales enablement on revenue through competency frameworks that link training performance to business outcomes like quota achievement.


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