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Oct 51 min read

Onecard

Updated: Oct 12

OneCard is a digital banking solution that provides users with a credit card linked to their bank accounts, promoting responsible spending and financial management. OneCard is a fintech company founded in 2018 by Anurag Sinha, Vibhav Hathi, Rupesh Kumar, and Abhijeet Patil. By 2022, the company reached a valuation of $1.4 billion with reported losses of $22.8 million. They partnered with the financial institutions including Federal bank, SBM bank, CSB bank, Bobcard, Indian bank, South Indian bank. They call themselves as the India's best metal credit card. Their USP is no joining Fees, no annual fees & no rewards redemption fees.





Problem

Traditional credit cards came with hidden fees, complicated reward structures, and long approval processes, frustrating tech-savvy consumers.


OneCard Solution

OneCard launched a metal credit card with zero joining fees and a completely app-based card management system, providing users with transparent rewards and control over their card limits and spending.


Initial Users & Marketing Hack

OneCard’s early users were millennials and young professionals attracted by the card’s sleek design, no-fee model, and simple approval process. OneCard utilized social media campaigns, influencer endorsements, and referral programs to drive user acquisition.


OneCard Offerings

  • Digital Credit Card: Provides a virtual credit card that users can manage through a mobile app.

  • Real-Time Spending Insights: Offers tools for tracking spending habits and budget management.

  • Rewards Program: Users can earn rewards for using their OneCard for purchases.


Website


Linkedin Page


Founder's profiles


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