Paytm Mall is a prominent e-commerce platform in India, part of the Paytm ecosystem, which is widely recognized for its digital payment solutions. Launched in 2017 by Vijay Shekhar Sharma, Paytm Mall focuses on providing a seamless online shopping experience by offering a vast range of products across various categories.
Problem
Despite the rise of e-commerce, many small and medium-sized retailers in India were still disconnected from the online marketplace, struggling to reach the growing online consumer base.
Paytm Mall Solution
Paytm Mall provided a platform for offline retailers and manufacturers to take their businesses online, offering consumers a wide range of products, from electronics to groceries, backed by Paytm’s payment ecosystem.
Initial Users & Marketing Hack
Paytm Mall’s initial users were Paytm wallet users, who were familiar with digital transactions and already comfortable with online shopping. They grew through Paytm’s extensive cashback offers, Paytm Mall-specific discounts, and the integration of digital payments with shopping. Their marketing strategy involved leveraging Paytm’s massive user base and running targeted online ads to convert existing Paytm users into Paytm Mall shoppers. After eBay backing, Paytm Mall separates functions from parent entity. Amidst several rejig, changes in the company's business model, Paytm Mall has finally decided to separate all functions from its holding company One97 Communications.
Paytm Mall Offerings
Extensive Product Range: Features a wide variety of products, including electronics, fashion, home appliances, groceries, and more, catering to diverse customer needs.
Paytm Mall Cashback: Provides cashback offers on purchases, enhancing the value proposition for customers and encouraging repeat shopping
Shop Local Initiative: Encourages customers to support local merchants by promoting products from nearby retailers, thus enhancing the online shopping experience with local flavor.
Express Delivery Services: Offers fast and reliable delivery options, including same-day delivery in select areas, ensuring customers receive their orders promptly.
Website
Linkedin page
Founder’s profiles
Vijay Shekhar Sharma, https://www.linkedin.com/in/vijayshekhar/