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Oct 62 min read

Pharmeasy

Updated: Oct 11

PharmEasy is a B2C e-commerce platform that specializes in online pharmacy services. 

PharmEasy is a leading online healthcare platform in India that simplifies the process of obtaining medicines, health products, and diagnostic services. With a mission to make healthcare more accessible and affordable, PharmEasy leverages technology to connect patients with pharmacies and healthcare providers, ensuring convenience and efficiency in managing health needs. Founded in 2015 by Dharmil Sheth and Dhaval Shah, the company achieved a valuation of $5.6 billion in 2021. 





Problem

Tata 1mg addresses the problem of limited accessibility to healthcare services at home, where patients face challenges in accessing medicines, diagnostics, and healthcare consultations without visiting physical locations.


PharmEasy Solution

PharmEasy developed an online pharmacy platform that allowed users to order medicines and healthcare products from the comfort of their homes, with home delivery options and easy access to medical consultations.


Initial Users & Marketing Hack

PharmEasy targeted health-conscious consumers and patients seeking convenience. They grew by offering discounts, cashbacks, and referral incentives to attract initial users. PharmEasy also used online marketing strategies, including social media ads and influencer partnerships, to reach a broader audience.


PharmEasy Offerings

  • Medicine Delivery: Provides a seamless platform for ordering prescription and over-the-counter medicines, with home delivery options to ensure timely access to healthcare products.

  • Health Products: Offers a wide range of health and wellness products, including personal care items, nutritional supplements, and medical devices.

  • Diagnostic Services: Facilitates at-home sample collection for various diagnostic tests, enabling customers to get tested conveniently without visiting a clinic or hospital.

  • Consultation Services: Connects users with healthcare professionals for online consultations, allowing them to receive medical advice and treatment recommendations from the comfort of their homes.

  • Health Insurance: Provides options for health insurance, helping customers protect themselves and their families against unexpected medical expenses.

  • Pharmacy Partnerships: Collaborates with local pharmacies to ensure a wide network of suppliers, allowing for quick and reliable delivery of medicines.

  • Personalized Health Plans: Offers personalized health plans based on individual needs, guiding customers in managing their health effectively.


Website


Linkedin page


Founder’s profiles

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