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Oct 51 min read

Rapido

Updated: Oct 12

Rapido is a bike, auto &  taxi service that offers fast and affordable rides in urban areas. With a focus on convenience, it allows users to book rides easily through its mobile app. It is a B2C transport marketplace. It became a unicorn in 2024 with a valuation of $1 billion. The company reported a loss of $52.4 million in FY22 and has made two acquisitions.





Problem

Urban commuters in India needed quick, affordable, and reliable transportation for short-distance travel, which cars and rickshaws often did not provide efficiently.


Rapido Solution

Rapido introduced bike taxis to offer affordable, fast rides for short distances, addressing the inefficiency of using larger vehicles for short trips.


Initial Users & Marketing Hack

Rapido focused on students and professionals in cities with heavy traffic. They offered free and discounted rides, leveraging social media campaigns and referral bonuses to attract early users.


Rapido Offerings

  • Bike Taxi Services: Quick transportation options for users, available on-demand.

  • Delivery Services: Offers parcel delivery for small goods within cities.

  • Corporate Solutions: Provides transport solutions tailored for businesses and employees.


Website


Linkedin page


Founder's profiles


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