Rebel Foods is a B2C e-commerce platform specializing in food delivery, established in 2011 by Jaydeep Barman and Kallol Banerjee. Rebel Foods is a cloud kitchen company that revolutionizes food delivery through its tech-driven model. It offers a variety of cuisines, leveraging technology and data analytics to optimize operations and provide a seamless food delivery experience. The company achieved a valuation of $1.4 billion in 2021.
Problem
Cloud kitchens faced operational inefficiencies and high costs, while consumers demanded fast, affordable, and high-quality food delivery services.
Rebel Foods Solution
Rebel Foods established a network of cloud kitchens that enabled multiple brands to operate from a single location, optimizing space and resources. The company built brands like Faasos, Behrouz Biryani, and Oven Story, catering to different cuisines.
Initial Users & Marketing Hack
Rebel Foods attracted consumers seeking convenient food delivery by offering a wide variety of cuisines through multiple brands. They used app-based promotions, social media marketing, and partnerships with food delivery platforms like Swiggy and Zomato to gain traction. The cloud kitchen model allowed them to scale rapidly by reducing overhead costs.
Offerings
Cloud Kitchen Network: Operates a vast network of cloud kitchens, allowing multiple food brands to run under one kitchen, enhancing efficiency and reducing costs.
Multi-Brand Portfolio: Manages various food brands (Faasos, Behrouz Biryani, Oven Story, Mandarin Oak, Sweet Truth, etc.) that cater to different cuisines, ensuring diverse meal options for customers.
On-Demand Food Delivery: Partners with major food delivery platforms like Swiggy and Zomato to offer fast, reliable food delivery services across multiple locations.
Website
Linkedin page
Founder’s profiles
Jaydeep Barman, https://www.linkedin.com/in/jaydeepbarman/
Kallol Banerjee, https://www.linkedin.com/in/kallolbanerjee/