Slice started as a fintech platform that offers a unique credit card experience, allowing users to manage their expenses and pay later with flexibility. With RBI guidelines they changed themselves to an app that brings a fast and simple way to make payments and access credit with its cornerstone products: slice account, slice UPI, and slice borrow.
Problem
Young professionals in India found it difficult to access credit cards due to stringent eligibility criteria and hidden charges from traditional credit card companies.
Slice Solution
Slice introduced a simplified digital credit card with low eligibility requirements, no hidden fees, and flexible repayment options, aimed specifically at millennials and Gen Z users. Later due to strict RBI guidelines they have to change their business model. Now they also provide loans and we can also do UPI payment through their app.
Initial Users & Marketing Hack
Slice targeted college students and young professionals with its easy-to-use credit solution. The company leveraged social media campaigns, partnerships with influencers, and referral bonuses to attract users, focusing on financial inclusion for the younger generation.
Slice Offerings
UPI Payments: Create your account in just 1 minute. Pay and receive money securely via UPI with a fast, ad-free experience.
Lending: Borrow as needed and customize your repayment plans to enhance your credit score.
Rewards & Loyalty Program: Earn rewards for every transaction and invite friends to join. Play and win cashback.
Spend Analytics: Track and analyze your spending patterns.
Teen Account: A specialized account designed for teens to manage their finances.
Website
Linkedin Page
Founder's profiles
Rajan Bajaj, https://www.linkedin.com/in/rajanbajaj/