top of page
Oct 142 min read

Snapdeal

Snapdeal is an e-commerce platform founded in 2010 by Kunal Bahl and Rohit Bansal. The company became a unicorn in 2014, focusing on providing a platform for discounted deals and later shifting to full-fledged e-commerce. Snapdeal is India's leading value e-commerce platform that has significantly contributed to the growth of e-commerce beyond just brands and urban users. Nearly 80% of Snapdeal's users come from non-metro locations, showcasing its extensive reach across the country. The platform offers a wide selection of good-quality, value-priced merchandise across various categories, including fashion, home goods, beauty and personal care, and general merchandise. With over 200 million app installations, Snapdeal has established itself as one of India’s top online shopping destinations.

According to a recent industry report by global consulting firm Kearney, the rise of value-conscious online shoppers is reshaping India's e-commerce landscape. These consumers prioritize affordable products that meet their expectations for quality, durability, and trendiness. This shift in shopping behavior has led to the emergence of value e-commerce, with differentiated business models tailored to serve the needs of value-focused buyers. Currently valued at $4 billion, the value e-commerce sector in India is projected to grow rapidly at a CAGR of 26%, reaching $40 billion by 2030.

As part of the AceVector Group, Snapdeal remains one of India’s best-known e-commerce companies, exclusively focusing on the value segment to cater to this growing market.



Problem

Consumers in India lacked access to affordable products through a single, convenient online platform.


Solution: Snapdeal initially focused on offering discounted products and later pivoted to a marketplace model, providing a wide range of affordable products across categories like fashion, electronics, lifestyle, beauty etc.


Initial Users & Marketing Hack

Snapdeal used heavy online advertising and partnered with small and medium sellers to list discounted products, quickly gaining price-sensitive users.


Current Offerings

  • Online Marketplace: Snapdeal operates as a comprehensive online marketplace, allowing consumers to buy a wide range of products across various categories, including electronics, fashion, home goods, and more.

  • Electronics: Snapdeal features a vast selection of electronic products, including smartphones, laptops, cameras, and accessories from various brands at competitive prices.

  • Fashion & Apparel: The platform offers a diverse collection of clothing, footwear, and accessories for men, women, and children, catering to various styles and preferences.

  • Home & Kitchen: Snapdeal provides a variety of home and kitchen essentials, including furniture, decor, appliances, and cookware, designed to meet the needs of every household.

  • Beauty & Personal Care: They offer a range of beauty and personal care products, including cosmetics, skincare, haircare, and grooming items from trusted brands.

  • Health & Wellness: Snapdeal features health and wellness products, including dietary supplements, fitness equipment, and healthcare essentials.

  • Gifts & Stationery: The platform includes a section for gifts and stationery, offering unique items for special occasions and everyday needs.

  • Online Deals & Discounts: Snapdeal regularly offers deals, discounts, and seasonal sales, providing customers with opportunities to save on their purchases.

  • Cash on Delivery: They provide a cash-on-delivery option, allowing customers to pay for their orders upon delivery for added convenience and security.

  • Return & Refund Policies: Snapdeal has a customer-friendly return and refund policy, ensuring a smooth shopping experience and customer satisfaction.


Website


LinkedIn page


Founder’s profiles:

bottom of page