Upstox is an online trading app for Demat Account, Share Market, MF, IPO with 1cr+ customers. Founded in 2010 by Ravi Kumar, Shrini Viswanath, and Kavitha Subramanian. By 2021, the company reached a valuation of $3.4 billion, despite reporting losses of $55.5 million.
Problem
Traditional stockbrokers charged high fees and offered cumbersome platforms, limiting access to stock markets for retail investors in India.
Upstox Solution
Upstox launched a discount brokerage platform with minimal fees and an intuitive app that made investing in stocks, mutual funds, and other financial products easier for retail investors.
Initial Users & Marketing Hack
Upstox targeted first-time investors and millennials, offering zero-commission trading on certain products. Their marketing strategy included referral programs, influencer campaigns, and educational content about stock market investing.
Upstox Offerings
Investments: Give option to do investments in stocks, mutual funds, sovereign gold bonds, IPO.
Trading: You can trade on Future & options, commodities, & currencies.
Learning: Upstox has learning community where you can learn about online, intraday trading and many more things related to investments.
Website
Linkedin Page
Founder's profiles
Ravi Kumar, https://www.linkedin.com/in/ravikumar/
Shrini Viswanath, https://www.linkedin.com/in/shriniviswanath/
Kavitha Subramanian, https://www.linkedin.com/in/kavithasubramanian/