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Oct 62 min read

Urban company

Updated: Oct 11

Urban Company is a B2C e-commerce platform that offers home services. Founded in 2014 by Abhiraj Bhal, Varun Khaitan, and Raghav Chandra. Urban Company is a leading online platform that connects customers with skilled professionals for various home services and repairs. Founded to simplify the process of hiring service providers, Urban Company aims to deliver quality and convenience to customers while empowering professionals to grow their businesses. With a focus on customer satisfaction, the platform ensures that users receive reliable and efficient services in the comfort of their homes. The company achieved a valuation of $2.8 billion in 2021. 





Problem

Consumers faced challenges in finding reliable and skilled professionals for home services such as cleaning, plumbing, and electrical work, often struggling with inconsistent service quality.


Urban Company Solution

Urban Company developed a platform connecting consumers with vetted professionals for various home services. They ensured quality through rigorous vetting processes and customer reviews.


Initial Users & Marketing Hack

Urban Company targeted urban consumers seeking reliable home services. They grew by offering introductory discounts and leveraging online advertising, including social media and search engine marketing. Their marketing hack included creating a seamless user experience and building trust through transparent service reviews and ratings.


Urban Company Offerings

  • Home Cleaning Services: Provides a variety of cleaning solutions, including deep cleaning, sofa cleaning, and kitchen cleaning, delivered by trained professionals to maintain a spotless living environment.

  • Beauty Services at Home: Offers a range of beauty treatments, such as haircuts, facials, and manicures, performed by certified beauticians in the comfort of customers' homes for ultimate convenience.

  • Plumbing and Electrical Services: Connects users with experienced plumbers and electricians for installations, repairs, and maintenance of household systems, ensuring safety and reliability.

  • Appliance Repair Services: Delivers expert repair services for various home appliances, including refrigerators, washing machines, and air conditioners, helping customers extend the life of their equipment.


Website


Linkedin page


Founder’s profiles

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