top of page
Oct 52 min read

Zerodha

Updated: Oct 12

Zerodha is an Indian financial services company (member of NSE, BSE, MCX) that offers brokerage-free equity investments, retail, institutional broking, currencies, and commodities trading. Founded in 2010, the company is headquartered in Bangalore and has a presence in nine Indian cities. It is also an official member of NSE's consultative committee for growing business. It specialize in investments and stockbroking, established by Nithin Kamath and Nikhil Kamath. By 2020, it achieved a valuation of $2 billion





Problem

Traditional brokers charged high fees, and investing in the stock market was seen as complex and expensive for retail investors.


Zerodha Solution

Zerodha launched a discount brokerage platform with zero commission on equity investments and a transparent, low-cost trading model, making stock market access affordable and accessible to retail investors.


Initial Users & Marketing Hack

Zerodha targeted first-time investors and traders, leveraging content marketing and educational initiatives like Varsity to teach people about investing. Its pricing model and transparency helped it grow organically, alongside referral programs that incentivized users to bring in new customers.


Zerodha Offerings 

  • Kite : Our ultra-fast flagship trading platform with streaming market data, advanced charts, an elegant UI, and more. Enjoy the Kite experience seamlessly on your Android and iOS devices.

  • Console : The central dashboard for your Zerodha account. Gain insights into your trades and investments with in-depth reports and visualisations.

  • Coin: Buy direct mutual funds online, commission-free, delivered directly to your Demat account. Enjoy the investment experience on your Android and iOS devices.

  • Kite Connect API : Build powerful trading platforms and experiences with our super simple HTTP/JSON APIs. If you are a startup, build your investment app and showcase it to our clientbase.

  • Varsity mobile : An easy to grasp, collection of stock market lessons with in-depth coverage and illustrations. Content is broken down into bite-size cards to help you learn on the go.


Website


Linkedin Page


Founder's profiles


bottom of page